dichoo.com ("we," "us," "our") operates the website dichoo.com (the "Site"), a local business and service directory serving users in the United States. This Privacy Policy explains how we collect, use, disclose, and protect your information when you visit our Site, list a business, or search for local services.

By using dichoo.com, you consent to the data practices described in this policy.

1. Information We Collect

We collect information in the following ways:

A. Information You Provide to Us

  • Business Listings: Business name, address, phone number, email, website URL, hours of operation, categories, photos, and service descriptions.

  • User Accounts (if applicable): Name, email address, password, and saved searches or favorite businesses.

  • Reviews & Interactions: Comments, ratings, and feedback you post about businesses.

  • Contact Forms: Any information you submit when contacting support or claiming a business listing.

B. Information Collected Automatically

When you visit dichoo.com, we automatically collect:

  • Usage Data: Pages viewed, search queries, clicks, time spent on Site, referral source.

  • Device Data: IP address, browser type, operating system, device identifiers.

  • Location Data: Approximate geolocation derived from your IP address to show relevant local listings. (Precise location is never collected without your explicit consent.)

C. Cookies & Similar Technologies

We use cookies, localStorage, and session storage to:

  • Remember your preferences and past searches.

  • Analyze site traffic and usage patterns.

  • Prevent fraud and enhance security.

You can disable cookies via your browser settings, but some Site features may not function properly.

2. How We Use Your Information

We use the collected information to:

  • Operate, maintain, and improve the dichoo.com directory.

  • Display relevant local business listings and service providers.

  • Verify and manage business listings (including preventing duplicates or false information).

  • Respond to your inquiries and support requests.

  • Analyze usage trends and optimize search results.

  • Detect, investigate, and prevent fraudulent or malicious activity.

  • Comply with legal obligations.

3. How We Share Your Information

We do not sell your personal information. We may share information in the following circumstances:

Recipient Type What is Shared Why
Public (Site visitors) Business listing details (name, address, phone, website, description, photos) To provide directory services.
Service Providers IP address, usage data, email Analytics (e.g., Google Analytics), hosting, customer support.
Legal & Law Enforcement Any information To comply with subpoenas, court orders, or applicable laws.
Business Transfers All associated data If dichoo.com is merged, acquired, or sold.

Reviews and public interactions: Any review or comment you post on a business profile is publicly visible.

4. Your Privacy Rights (Under US State Laws)

Depending on where you reside in the USA, you may have additional rights under laws such as the California Consumer Privacy Act (CCPA/CPRA), Virginia CDPA, Colorado CPA, or Connecticut CTDPA.

If you are a resident of California, Virginia, Colorado, Connecticut, Utah, or other applicable states, you have the right to:

  • Know what personal information we collect, use, and disclose.

  • Access your personal information (up to twice per 12 months, free of charge).

  • Delete your personal information, subject to exceptions (e.g., we may retain data to comply with legal obligations or prevent fraud).

  • Opt-out of the "sale" or "sharing" of your personal information for cross-context behavioral advertising. (Note: We do not sell your data.)

  • Correct inaccuracies in your personal information.

  • Non-discrimination for exercising your privacy rights.

How to Exercise Your Rights

Submit a verifiable request to: privacy@dichoo.com or via mail at the address below.

You must provide sufficient information (e.g., email associated with your account or listing) for us to verify your identity. Authorized agents may submit requests on your behalf with written proof of authorization.

5. Data Retention

We retain business listing information for as long as the listing is active or until a business owner requests removal. User account data is retained until you delete your account. Usage logs and IP addresses are retained for no longer than 12 months, except where required for legal compliance or fraud prevention.

6. Children's Privacy

dichoo.com is not intended for children under 13 years of age. We do not knowingly collect personal information from children under 13. If you believe a child has provided us with personal information, please contact us immediately.

7. Third-Party Links

Our directory may contain links to third-party websites (e.g., business websites, social media). We are not responsible for the privacy practices of such other sites. We encourage you to read their privacy policies.

8. Security

We implement reasonable technical and organizational measures (including encryption, access controls, and regular security reviews) to protect your information. However, no method of transmission over the Internet is 100% secure.

9. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with a revised "Effective Date." For material changes, we may provide additional notice (e.g., a site banner or email notification). Your continued use of dichoo.com after changes constitutes acceptance of the revised policy.

10. Contact Information

For privacy-related questions, requests, or complaints:

Email: privacy@dichoo.com
Mailing Address:
dichoo.com Privacy Office

United States

If you are a California resident, you may also contact us via the above email to request this Privacy Policy in an alternative format.

Final Implementation Checklist for dichoo.com

  • Replace [Insert Effective Date] and the mailing address.

  • Post this policy on a dedicated page: /privacy or /privacy-policy.

  • Add a link in the website footer: "Privacy Policy".

  • If you use Google Analytics, add a separate "Cookies" banner (consent management).

  • For California residents, also post a "Do Not Sell or Share My Personal Information" link (even if you don't sell, the law requires the link if you use any third-party advertising cookies).